Share This
Get in Touch
//About Me
Kevin Coppens
Kevin Coppens
About me

Innovative Analytics solutions
to boost your projects

Passionate about empowering data and uncovering insights to shape strategy, drive profitability and optimize userexperience.

Digital Marketing Strategy

Let’s define your targets and find a way to reach them.

Digital Advertising

Let’s target the right people, at the right moment, with the right message.

Customer Analytics

Let’s place data at the heart of your Digital Strategy… Collect the right data and make sure to activate them.

Conversion Rate Optimisation

Let’s get the most of your website.

Some Interisting Facts
About Digital Marketing

NUMBERS
0
percent of global trafic is driven by search engines
0
percent of all searches be voice searches, by 2020.
0
percent of websites use Google Analytics
0
percent of searchers haven’t made their mind up about a brand before starting their search.
My Resume //

Some Words About Me

My Resume

Head of Analytics @Universem

2017-Now
01. -
Head of Analytics @Universem
  • Marketing & Data Strategy
  • Data Analytics & Customer intelligence
  • Process Improvements
  • Team & Quality Management
  • Sales Proposals / Negociation
Details +

Strategy & E-commerce Lecturer

2016-2019
02. -
Strategy & E-commerce Lecturer
Part time (evening) :
  • E-Marketing
  • Project Management
  • Financial performances
Details +

Co-Founder @ConnectEnjoy

2016-2017
03. -
Co-Founder @ConnectEnjoy
  • Digital Marketing Strategy
  • Projects management
  • Web development ( www.connectenjoy.com )
Details +

Consultant @Kurt Salmon (Accenture Strategy)

2015-2016
04. -
Consultant @Kurt Salmon (Accenture Strategy)
  • Definition of customers’ needs through interviews & market study
  • Social marketing campaigns
  • Strategic Analysis
  • Project management (Prince2 certified)
  • Optimization of process
  • Tasks & team management
Details +

Financial Auditor @PWC Luxembourg

2014-2015
05. -
Financial Auditor @PWC Luxembourg
  • Specialized in operational companies and NGO
  • Performance of audit procedures under IFRS and Lux GAPS
  • Drafting of analytical reviews
  • Financial analysis
  • Supervision of trainees
  • Advisory for PwC Accelerator & Public Sector
Details +
Download Resume

Discover My Last Video

Discover the “fake metrics” of Google Analytics.

Universem Youtube Channel

//Methodology

Methodology

Work Process

  • Define your Strategy

    Let’s start with the objectives and how to reach them.
    01.
  • Develop & elaborate

    Use you data to get actionable insights and find the best approach to communicate & convince your clients.
    02.
  • Implement, test & learn

    Let’s implement the strategy using a test & learn approach. Never stop testing!
    03.

My Passion For Digital Marketing

In addition to being a novice hockey player, a happy father and a developper during my free time. I am constantly trying to improve my digital marketing skills but also my soft skills.

POWER
//Marketing Skills

Digital Marketing Skills

01. -

Digital Marketing Strategy

Data Strategy

Google Analytcs & Tag Manager

Conversion Rate Optimisation

Digital Advertising (SEA, Social Ads, Native Ads, ...)

Search Engine Optimisation

Developer Skills

02. -
PHP
85%
HTML5
80%
JAVASCRIPT
75%
PYTHON
70%
SQL
60%

Language Skills

03. -

French

English

My Articles

Analytics Trends 2019

Mid-year is always a good time to make a point on major analytics trends that were announced at the beginning of the year. Discover which one are going to strenghten and which one are declining.

Testimonials//

Reviews

Testimonials

Ready To order Your Project ?

Get in Touch
Close