//About Me
Kevin Coppens

About me
Innovative Analytics solutions
to boost your projects
Passionate about empowering data and uncovering insights to shape strategy, drive profitability and optimize userexperience.
Digital Marketing Strategy
Let’s define your targets and find a way to reach them.
Digital Advertising
Let’s target the right people, at the right moment, with the right message.
SEO Software
Let’s get the most from AI & Automation through our innovative SEO Software, Semactic.
Customer Analytics
Let’s place data at the heart of your Digital Strategy… Collect the right data and make sure to activate them.
Conversion Rate Optimisation
Let’s get the most of your website.
Some Interisting Facts
About Digital Marketing
NUMBERS
0
percent of global trafic is driven by search engines
0
percent of all searches be voice searches, by 2020.
0
percent of websites use Google Analytics
0
percent of searchers haven’t made their mind up about a brand before starting their search.
My Resume //
Some Words About Me
My Resume
Co-Founder Semactic
01. -

Strategy
Marketing
Sales
Development
Head of Analytics @Universem
2017-Now02. -

- Marketing & Data Strategy
- Data Analytics & Customer intelligence
- Process Improvements
- Team & Quality Management
- Sales Proposals / Negociation
Strategy & E-commerce Lecturer
2016-201903. -

Part time (evening) :
- E-Marketing
- Project Management
- Financial performances
Co-Founder @ConnectEnjoy
2016-201704. -

- Digital Marketing Strategy
- Projects management
- Web development ( www.connectenjoy.com )
Consultant @Kurt Salmon (Accenture Strategy)
2015-201605. -

- Definition of customers’ needs through interviews & market study
- Social marketing campaigns
- Strategic Analysis
- Project management (Prince2 certified)
- Optimization of process
- Tasks & team management
Financial Auditor @PWC Luxembourg
2014-201506. -

- Specialized in operational companies and NGO
- Performance of audit procedures under IFRS and Lux GAPS
- Drafting of analytical reviews
- Financial analysis
- Supervision of trainees
- Advisory for PwC Accelerator & Public Sector
//Methodology
Methodology
Work Process
Define your Strategy
Let’s start with the objectives and how to reach them.01.
Develop & elaborate
Use you data to get actionable insights and find the best approach to communicate & convince your clients.02.
Implement, test & learn
Let’s implement the strategy using a test & learn approach. Never stop testing!03.
My Passion For Digital Marketing
In addition to being a novice hockey player, a happy father and a developper during my free time. I am constantly trying to improve my digital marketing skills but also my soft skills.
POWER
//Marketing Skills
Digital Marketing Skills
01. -
Digital Marketing Strategy
Data Strategy
Google Analytcs & Tag Manager
Conversion Rate Optimisation
Digital Advertising (SEA, Social Ads, Native Ads, ...)
Search Engine Optimisation
Developer Skills
02. -
Language Skills
03. -
French
English
My Articles
Testimonials//